Brand Identification Manuals for Coca-Cola

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Last Copy! Compiled from archival documents spanning 1969–79, 'Brand Identification Manuals for Coca-Cola' explores a period in the company’s branding history that spans prolific a dvertising campaigns to a deep focus on modernist design systems. Most notably, the introduction of the Coca-Cola “Arden Square,” which exists as a global brand identifier to this day. Each manual in this compilation displays usage guidelines around logos, typography, packaging, colour, and ephemera. Limited first run of 1,000 books. Designer: OrderSize: 241x292mmPages: 528Publication: 2025Binding: Casebound Show more