A brand is the soul of a business, made visible. Build that first.Most first brands start at the logo, and launch into silence, because nobody falls in love with a colour palette. Brand Mavericks starts where a brand actually lives: what you believe, the story only you can tell, the reason anyone should care. A Playbook of real brands and real scars, and a Workbook that takes you from claiming your archetype to your visual language across nine phases. You come out with a brand that's unmistakably yours.One Kit, two parts, two ways to hold it. Choose the digital Kit for $67 and both parts land as instant downloads the moment you buy. Add the printed edition for $30 more and we post the Playbook and Workbook to you as well. Either way, you start today.For founders, creatives, and small teams who want to sound like themselves. Free shipping on the printed edition to Australia, the UK and the USA.Running this with a team? Brand Mavericks comes as a five-pack, one Playbook and five Workbooks, for $227 AUD. Get the Team Pack.