Brand New Brand is a vibrant showcase of how small businesses are reinventing themselves through bold visual identity and smart design. Created in a time of global change, this book highlights innovative branding solutions that turn crisis into opportunity and creativity into impact. Explores branding strategies during times of transformation Features case studies of inspiring visual identities Focus on small business resilience and reinvention Full-color photography and design insight Hardcover edition by Gestalten Category: Visual Culture / Branding A must-have for entrepreneurs, designers, and creatives looking to understand the power of branding in uncertain times. Brand New Brand proves that design can be a driving force for change, clarity, and connection.