Branding Fiction

Paper Still Matters Verified independent store

→

This book explore why certain logos and brand names feel instantly familiar—even when they’re completely fictional • Deep dive into “fictional brands” across film, TV, video games, and internet culture • Understand the visual codes and branding cues that trick our brains into recognition • Analyze iconic fake brands and trace their origins, storytelling, and cultural impact • A unique perspective on branding, design, and collective memory • Written by Italian designer & 3D artist Lorenzo Bernini • Published by CAPSLOCK • 256 pages / 15 x 20.5 cm Show more