A clean, baking soda-free, aluminum-free formula built around pre/probiotics, arrowroot, and zinc that genuinely holds up through a full day - without the skin irritation, without the white residue, and without any fragrance for those who prefer to let their cologne do the talking. Who's It For Men with sensitive underarm skin who've been burned by harsh natural deodorant formulas. Men who wear a signature scent and don't want a competing fragrance underneath. Anyone making the switch from conventional antiperspirant who wants a clean formula that actually performs. Works for all skin types. Key Benefits Aluminum-free, baking soda-free, and alcohol-free formula Pre/probiotics work together to inhibit odour-causing bacteria and neutralize existing odour Arrowroot naturally absorbs moisture and soothes sensitive underarm skin Zinc absorbs and neutralizes odour-causing molecules Fragrance-free - ideal for scent-layering or sensitive skin Gentle enough for daily use on reactive or easily irritated skin All-day protection without harsh ingredients How It Works Most conventional deodorants mask odour with fragrance or use aluminum salts to physically block sweat glands. Brickell takes a different approach. Prebiotics (Inulin) feed beneficial bacteria on the skin while probiotics (Lactobacillus Ferment) actively compete with and inhibit the odour-causing bacteria responsible for body odour. Arrowroot absorbs surface moisture before bacteria can feed on it, zinc neutralizes odour molecules at the source, and magnesium hydroxide creates an environment where odour-causing bacteria struggle to thrive. The result is protection that works with your skin's biology rather than against it. Key Ingredients Arrowroot (Maranta Arundinacea Root) - A plant-based starch that absorbs moisture naturally and creates a smooth, dry feel without clogging pores. Also soothing on sensitive or reactive underarm skin. Zinc Ricinoleate - A zinc salt derived from castor oil that works by absorbing and trapping odour molecules rather than just masking them - effective, skin-safe, and non-irritating. Prebiotics (Inulin) - A naturally derived prebiotic that feeds beneficial skin bacteria, supporting a healthy microbiome environment that keeps odour-causing bacteria in check. Probiotics (Lactobacillus Ferment) - A live bacterial ferment that actively competes with and inhibits the growth of odour-forming bacteria on the skin surface. Magnesium Hydroxide - A gentle mineral compound that raises the skin's pH to a level where odour-causing bacteria are less able to thrive - effective without the skin disruption caused by baking soda. Hydrogenated Olive Oil Complex - Provides the smooth glide and skin-conditioning base that makes this formula comfortable and non-irritating to apply daily. How To Use Apply to clean, dry underarms as part of your morning routine. For best results, apply immediately after showering once the skin is fully dry. Use daily for consistent protection. Why MASC Recommends This The switch from conventional antiperspirant to a natural deodorant is one of the most common grooming upgrades we get asked about - and the most common complaint is that natural deodorants just don't work. The Brickell formula is the answer to that. The pre/probiotic approach is genuinely more sophisticated than many natural deodorants on the market, and the baking soda-free formula means it's not going to cause the underarm irritation that puts so some guys off making the switch in the first place.
