Introducing the NEW e12 Optimal Flight System – Fit Your Flight, Maximize Your Distance. We have learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions. The three e12 models are each engineered to maximize distance: e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight. NEW! Optimal Flight System INCREASED DISTANCE – Longer piercing flight for increased distance PENETRATING TRAJECTORY – Fast gradational core for a more penetrating ball flight INNOVATIVE - Now featuring Innovative MindSet Technology TIGER WOODS, JASON DAY, FRED COUPLES, KURT KITAYAMA, HARRY HALL, MATT KUCHAR, CHRIS GOTTERUP, TAKUMI KANAYA, BOO WEEKLY, AYAKA FURUE, MIA SAIGO, YURI YOSHIDA, AND SAKI BABA proudly represent Bridgestone Golf on international professional tours
