Bryan Eisenberg is a New York Times, Wall Street Journal, Amazon and USA Today best-selling author, keynote speaker, and “Persuasion Architect” whose frameworks have generated well over one-hundred billion dollars in incremental revenue for companies like Google, MailChimp, Disney, Universal Orlando, Marketo and HPE. A pioneer of conversion rate optimization, buyer-centric storytelling, and friction hunting, Bryan co-created the Conversion Trinity, Persuasion Architecture and Buyer Legends methodologies, and now challenges audiences to “architect with your story” in his book I Think I Swallowed An Elephant. From complex B2B sales (yes, even pig-sperm genetics) to home-care recruitment, Bryan equips leaders with the science, systems, and soul needed to turn overwhelming problems into elephant-sized opportunities.
