Snuggle Buddy, The Heartbeat Comfort Companion The drug-free way to settle an anxious puppy, so the crying stops and everyone finally sleeps. Snuggle Buddy is made for the hardest nights: a new puppy crying in the crate, or an anxious dog facing fireworks, vet trips and time alone. It gives them something to settle against, the way their mum and littermates once did. Inside is a soft, pulsing real-feel heartbeat and a cosy heat pack that recreate the warmth and rhythm your dog has known since birth. No gadget, no sedative, just their natural instinct to feel safe, so they settle faster and sleep through the night, and you do too. Made from soft, pet-safe materials, Snuggle Buddy is durable and fully machine washable, because those first crate weeks get messy. Try it risk-free for 30 nights, loved by new puppy parents across the UK.