This invigorating shampoo helps reduce breakage when used as a part of the Full Potential regimen. Infused with our Hair Preserve Blend™, this exfoliating shampoo removes buildup that can clog pores – creating the optimal scalp environment. When used as part of the Full Potential regimen, it helps reduce breakage.The results:• Immediately: 80% of regimen users said hair looks fuller• After four weeks: 80% of users said hair felt stronger and looked healthier, 86% said hair was easier to style BENEFITS: Strengthen Prevents breakage Volume Scalp care HOW TO USE:Work a dab through wet hair, lather well and rinse thoroughly. Follow with Full Potential Conditioner and Booster Spray. KEY INGREDIENTS: Energizing Creatine: Helps keep hair looking healthy. Invigorating Menthol: Offers a cool, tingling sensation (oooh!). Formula with UV absorbers: helps protect hair against UV damage. Bb.Products are free from parabens, phthalates, mineral oils, and formaldehyde.