Bumble and bumble Sumotech Flexible Hold Cream Solid 50ml This versatile cream-solid combines the qualities of wax, paste, and cream to deliver pliable texture and flexible hold. Designed for short to medium hair lengths, it adds body and definition while providing a low-shine, natural finish. Suitable for wavy and straight hair of all thicknesses - fine, medium, or thick - and effective on untreated, colour-treated, dry, or heat- and chemically damaged hair. The fragrance blends citrus, floral, and woody notes, offering a universally appealing scent that complements any style. Formulated with polymers, this styling product provides hold, structure, and control without sacrificing flexibility, making it a favourite among professionals for creating textured, manageable looks. UK Beauty Club recommends Bumble and bumble Sumotech Flexible Hold Cream Solid for its unique blend of hold and flexibility, delivering natural-looking texture and body.