Bundle: Print + eBook + Learning Assessment - This bundle includes both print and digital versions of ISBN 9781543847468 as well as Connected Quizzing, ISBN 9781543814491.More about Licensing Intellectual Property: Law and Application, Fifth Edition: Intellectual property is among the most important and interesting areas of law, thanks to its close link to the technological innovation sweeping society. But it is not enough to simply own patents, copyrights, trademarks, and trade secrets—inventors and creators need to put these intellectual property assets to productive use. Licensing is the most important way to do that. Licensing Intellectual Property: Law and Application provides students of varied backgrounds with an understanding of the legal principles and licensing models available to help clients accomplish their business objectives. This book is for courses focusing on the law of licensing and the application of licensing in practice. In particular, the book’s extensive drafting and client counseling exercises provide students the opportunity to develop their skills. Bundle also includes Connected Quizzing. Delivered through CasebookConnect.com, Connected Quizzing is an easy-to-use formative assessment tool that tests law students’ understanding and provides timely feedback to improve learning outcomes. Connected Quizzing requires a Professor Course Code to access the quizzes.
