A practical guide to conducting business research that doesn't assume you have a PhD in statistics. Ticehurst walks you through the whole process — from framing a research question to choosing methods, collecting data, and actually making sense of what you find. The focus is on real-world application: surveys, interviews, case studies, the stuff you'll actually use in business contexts. It's written for students and professionals who need to get research done, not impress an academic journal. Clear examples, step-by-step breakdowns, and a no-nonsense approach to quantitative and qualitative methods. If you're staring down a thesis, a market analysis project, or any task that involves turning questions into answers with evidence, this textbook will get you there without the usual academic fog.
