Success Unlocked

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There are many possible paths to success for good ideas. How can innovators and entrepreneurs weigh alternative options and confidently make choices to position their ventures for competitive advantage? This ebook for entrepreneurship provides a practical and systematic approach to exploring and evaluating the core choices that entrepreneurs need to make as they translate their ideas into a reality. To achieve competitive advantage, innovation-driven and growth-oriented entrepreneurs must balance experimentation and learning with the selection and implementation of a strategy. Designed for innovation-driven, growth-oriented startups, this startup strategy course builds on an emerging body of work at MIT and elsewhere that moves beyond a one-size-fits-all approach to start-ups and instead focuses on the key choices that founders face as they start and scale their business. A combination of interactive woty, case analyses, and exercises, this entrepreneurship provides: A deep understanding of the core strategic choices facing start-up innovators A synthetic framework for the development and implementation of entrepreneurial strategy Key insights into skills and behaviors required to scale those ventures over time A methodology for evaluating the factors that are most important for successfully scaling an entrepreneurial venture Show more