What it is: A shampoo that meets all your blonde, silver, and gray needs by toning brassy hues, strengthening, hydrating, and delivering 7x more repair* Hair Type: Fine, Medium, and Thick Hair Texture: Straight, Wavy, Curly, and Coily Hair Concerns: - Dryness - Damage, Split Ends, and Breakage - Brassiness Key Benefits: - Tones Brassiness - Gently Cleanses - Repairs and Strengthens Highlighted Ingredients: - Bond Cure Technology: Targets the hair bonds most prone to breakage. - Vegan Proteins: Provide keratin-like benefits. - Ultra-Violet Pigments: Counteract yellow and brassy tones. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, cruelty-free, and comes in recyclable packaging. What Else You Need to Know: Achieve your brightest and healthiest blonde while you wash. Infused with Bond Cure Technology, quinoa protein, plant butters, and ultra-violet pigments, this shampoo strengthens, repairs, and hydrates dry, damaged strands while toning yellow, brassy hues. Clinical Results: In a clinical test, compared to a control, when used with Bust Your Brass Shampoo and Conditioner: - Hair was 7x more repaired - Hair had 55% less breakage
