Cafédirect Instant Decaffeinated Organic Coffee - 100g Enjoy a cup of this Decaffeinated Organic Instant Coffee from Cafédirect any time of day, for a smooth, well-rounded flavour. This coffee is decaffeinated through a special process called the ‘CO2 Method’ which is certified by the soil association. Perfect when you want to grab a quick cuppa to make ridiculously good coffee, made from 100% organic Arabica beans from Peru for a silky-smooth taste and slightly nutty flavours. Cafédirect works in partnership with growers from all around the globe. Rest assured that when you enjoy a cup of this coffee, farmers are at the heart of the business. Great tasting hot drinks, whilst pioneering better business practices for a better world. Start and finish your day with Cafédirect, amazing quality, Fairtrade and sustainable hot drinks at Babipur. Smooth, silky flavour 100g Decaffeinated Coffee beans sourced from Peru Fairtrade Organic and certified by the Soil Association Vegetarian and Vegan Cafédirect was founded in 1991 as a direct response to the international coffee crisis. Created to bypass the conventional coffee market, in search of a new way of trading that put farming at the centre, with a more personal approach. A business that is built on mutual trust and respect. Cafédirect believes in three main principles; that growers are the central focus of all they do, that their business should be used for integrated environmental action, and to be held as an inspirational and accountable business. An amazing 50% of profits is invested directly into ‘Producers Direct’ - a UK Charity working directly with farmers to improve sustainability and livelihood across coffee growing communities around the world. Cafédirect engages farmers in leadership programmes, working for fairer trading systems and empowering smallholder farmers around the world to improve business practices and livelihoods. Cafédirect is now a certified B Corporation and believes in a world that celebrates good business partnerships as a force for good, where success is measured in the shared well being of all its stakeholders.
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