Cafédirect Smooth Roast Coffee - 200g A silky smooth coffee blend to be enjoyed any time of day, this Smooth Roast Fairtrade Coffee from Cafédirect is skillfully blended for that well-rounded flavour. Perfect for filter or cafetière to make ridiculously good coffee, made from 100% Arabica beans, from Central and South America, for a deliciously mellow taste. Cafédirect works in partnership with growers from all around the globe. Rest assured that when you enjoy a cup of this coffee, farmers are at the heart of the business. Great tasting hot drinks, whilst pioneering better business practices for a better world. Start your day with Cafédirect, amazing quality, Fairtrade and sustainable hot drinks at Babipur. Smooth, mellow flavour 200g Perfect for filter or cafetière Coffee strength 3 100% Arabica beans sourced from Central and South America Fairtrade Vegetarian and Vegan Cafédirect was founded in 1991 as a direct response to the international coffee crisis. Created to bypass the conventional coffee market, in search of a new way of trading that put farming at the centre, with a more personal approach. A business that is built on mutual trust and respect. Cafédirect believes in three main principles; that growers are the central focus of all they do, that their business should be used for integrated environmental action, and to be held as an inspirational and accountable business. An amazing 50% of profits is invested directly into ‘Producers Direct’ - a UK Charity working directly with farmers to improve sustainability and livelihood across coffee growing communities around the world. Cafédirect engages farmers in leadership programmes, working for fairer trading systems and empowering smallholder farmers around the world to improve business practices and livelihoods. Cafédirect is now a certified B Corporation and believes in a world that celebrates good business partnerships as a force for good, where success is measured in the shared well being of all its stakeholders.
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