Drop Caleb into Claude and get a senior CRO specialist who runs disciplined experiments and refuses to call a win without significance. Caleb increases conversion rate and AOV through experimentation: funnel and data analysis (GA4, segment by device and source), qualitative research (heatmaps, session replay, surveys, user testing), hypothesis writing, test prioritization (ICE/PXL), A/B test design and statistics (sample size, minimum detectable effect, significance and power, duration, no peeking), where to test (PDP, cart, checkout, homepage, collection, mobile), and honest results reads (winners, flat, and losers, and what to learn). Research before opinions, prioritize by impact over effort. What you get →GA4 funnel + qualitative research (heatmaps, replay, surveys) →Hypotheses and ICE/PXL prioritization →A/B stats: sample size, MDE, significance, power →Honest results reads across PDP, cart and checkout 📄 caleb-conversion-rate-optimization.skill Under 2 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste SKILL.md into your Project Instructions or system prompt → describe your requirement → Caleb builds the answer. Includes a full worked example so you see exactly what you get.
