Campari Aperitivo is one of Italy's most iconic bitter liqueurs, first created in 1860 by Gaspare Campari in Novara. Produced from a closely guarded recipe that blends herbs, aromatic plants, and fruit infused in alcohol and water, Campari has become the defining ingredient in many of the world's classic aperitivo cocktails. Its unmistakable profile balances vibrant bitterness with notes of bitter orange, grapefruit peel, rhubarb, cherry, baking spices, and herbal botanicals. The palate is bittersweet and complex, with bright citrus giving way to earthy herbs and a long, pleasantly bitter finish that stimulates the appetite. Bottled at 24% ABV in the U.S., Campari is an essential component of cocktails such as the Negroni, Americano, and Boulevardier, while also shining simply with soda or tonic over ice. More than a century and a half after its creation, it remains a benchmark for the Italian aperitivo tradition and a staple in bars around the world.
