Campfire Beef Jerky is a smokey chilli flavour built to take you straight back to nights around the fire with your mates — without leaving home. Think smoke in the air, glowing embers, and that unmistakable campfire aroma that sticks around long after the fire’s out. We’ve captured that feeling and worked it into a proper old-school beef jerky chew. As you work through each piece, the smoke hits first, followed by a gentle chilli warmth that builds slowly rather than burning out. The flavour sinks in deeper the longer you chew, just the way real jerky should. Campfire is an Australian classic made for people who appreciate proper texture, real beef, and flavour that doesn’t disappear after two bites. THE CHIEF’S BEEF JERKY RECIPE Our Campfire Beef Jerky is slow dried to keep the fibres intact and allow the marinade to properly soak into the meat. Savoury spices, natural smoke and a touch of chilli are absorbed gradually, creating a dry, chewy jerky that releases flavour as you work through it — not all at once. It’s made for long drives, long days, and anyone who prefers their jerky the old way.
