Description: Original lithograph *note staining around edges Jules Cheret (1836 - 1932) is known as the Father of the modern poster. He made a number of great contributions to the art of posters and made significant advancements in the technical production of printed media by making rapid color printing in volume possible. He was the first person to produce posters in mass through color lithography and played a major role in the transformation of poster design giving it an identity distinct from other fields of art at the time. Cheret was not interested in merely presenting a product he believed the poster must produce an emotional reaction in the viewer, such as curiosity, amusement or excitement. Find out more about Jules Cheret and his posters
