Premium Sleepytime Wellness Tea with Strong Retail Opportunity Celestial Seasonings is a long-established herbal tea brand known for distinctive flavour blends, colourful packaging and broad consumer recognition. The range sits at a premium but accessible price point, giving supermarkets, health food stores and specialty grocers a quality tea offer that feels more engaging than basic mainstream tea while remaining easy for shoppers to understand. Key Selling Points Premium herbal tea brand with strong consumer recognition No.1 seller in the Fresh Food Enterprises Celestial range Recommended core range starting point Accessible mid-tier price point Caffeine free Gluten free Vegan Colourful, high-impact shelf presentation Sustainable stringless tea bag format Premium Sleepytime wellness-style extension Not currently ranged in Coles or Woolworths Product Profile Sleepytime Wellness Extra is a more premium Sleepytime blend featuring chamomile and valerian root with spearmint leaf, lemongrass leaf, hawthorn berry and tilia flower. It gives shoppers a stronger evening wellness-style option while keeping the familiar Sleepytime brand cues. Why You Need This Product Sleepytime Wellness Extra is the strongest-performing line in the Fresh Food Enterprises Celestial range and should be treated as a priority core range product. It gives retailers a premium Sleepytime option with strong brand recognition, attractive packaging and clear shopper appeal. Because this line is not currently ranged in Coles or Woolworths, it also gives independent stores a stronger point of difference with less direct price comparison pressure. Ingredients Proprietary Blend 690mg: Chamomile flowers, Valerian root. Other Ingredients: Spearmint Leaf, Lemongrass Leaf, Hawthorn Berry, Tilia Flower. Wholesale Information Order Code: CEL 04Case Quantity: 6UPC: 70734053726