Ceremonial Grade Matcha is our most popular grade — the one we'd point most people to if they want to understand what matcha actually is, not just try a version of it. Shade-grown and stone-ground, with an umami that holds up whether you drink it plain or in a latte. The flavour is refined and complex: deep natural sweetness, rich umami, a silky smooth texture, and a long clean finish that stays with you. It's also just as exceptional in a latte, for those who want the full depth of ceremonial matcha without the fully traditional preparation. Taste profile Deep natural sweetness · Rich umami · Silky texture · Very low bitterness · Long, clean finish Ceremonial Grade shares the same natural caffeine-and-L-theanine calm as all our matcha — but with a flavour worth savouring on its own, not just for the lift, as we cover more broadly on our matcha page. The purest way to experience matcha.