Ceremonial Grade Matcha is our most popular grade ā the one we'd point most people to if they want to understand what matcha actually is, not just try a version of it. Shade-grown and stone-ground, with an umami that holds up whether you drink it plain or in a latte. The flavour is refined and complex: deep natural sweetness, rich umami, a silky smooth texture, and a long clean finish that stays with you. It's also just as exceptional in a latte, for those who want the full depth of ceremonial matcha without the fully traditional preparation. Taste profile Deep natural sweetness Ā· Rich umami Ā· Silky texture Ā· Very low bitterness Ā· Long, clean finish Ceremonial Grade shares the same natural caffeine-and-L-theanine calm as all our matcha ā but with a flavour worth savouring on its own, not just for the lift, as we cover more broadly on our matcha page. The purest way to experience matcha.