A sulfate-free violet-toning shampoo that neutralises brassiness in blonde, highlighted and grey hair while replenishing moisture and supporting the life of a Cezanne Classic Blonde smoothing treatment. Moda Team Review Ultimate Blonde Shampoo is, in our team's view, one of the best blonde maintenance shampoos on the market. It consistently delivers on both sides of the brief: the violet toning works reliably without over-depositing, and the moisture formula does not strip the hair the way many toning shampoos do. For our blonde clients — and blondes make up a significant part of who we see at Moda — this is the shampoo we are most confident recommending for at-home tone control. The important instruction is contact time. The violet pigment needs time on the hair to work. Wet the hair thoroughly, emulsify and apply, let it sit for 1 to 3 minutes depending on how much toning the hair needs, then rinse well. Fine or porous blonde hair grabs violet quickly — start at 1 minute and adjust from there. For grey hair with yellow undertones, this performs just as well as for bleached blonde. Why Moda Carries This We offer the Cezanne Classic Blonde keratin smoothing treatment in-salon, and Ultimate Blonde Shampoo and Conditioner are the products Cezanne formulated to support and extend that specific treatment. Beyond the treatment-maintenance benefit, our blonde clients consistently reorder this because the tone control is reliable and the hair still feels good after washing. Key Active Ingredients Blue-Violet Pigment: Neutralises unwanted warm, yellow and brassy tones to maintain a cooler blonde or white-grey finish. Keratin-Infused Formula: Extends the life of a Cezanne Classic Blonde smoothing treatment from wash to wash. Moisture Complex: Replenishes hydration so the hair does not feel stripped after toning. Moda Pro Tip Toning shampoo is a dial, not a switch. If your blonde looks warm, use it. If it starts looking blue, smoky or too cool, alternate with Perfect Moisture Shampoo on other wash days and adjust your contact time downward. The porous areas of your blonde — usually the ends and around the hairline — grab violet faster than the mid-shaft. Those are the areas to watch. Not the Right Fit If... If your blonde is not warm or brassy, this is not the shampoo for daily use. Healthy, properly toned blonde does not need violet shampoo every wash — alternate with Perfect Moisture Shampoo to maintain moisture without over-toning. How To Use Wet hair thoroughly and emulsify shampoo in hands with water before applying. Massage through the scalp and lengths where warmth shows most. Leave for 1 to 3 minutes depending on toning need. Rinse very well. Follow with Ultimate Blonde Conditioner or Perfect Moisture Conditioner.
