Charcoal takes the edge off a graphic tee without losing any of its presence — the screen-printed ocean conservation artwork across the chest reads clean against the heathered gray, oversized and dropped at the shoulder for that just-rolled-out-of-bed-but-styled look. It's the tee that works layered under an open flannel in the fall or worn solo with shorts the second it warms up.That heathered gray comes from 100% GOTS-certified organic cotton, farmed without the synthetic pesticides conventional cotton typically requires. Conventional cotton covers roughly 2.5% of global farmland yet is responsible for about 16% of world insecticide use, which is exactly why the organic distinction matters — cleaner fields, cleaner water, and a noticeably softer, more breathable jersey against your skin. The oversized cut is generous through the body and sleeve without feeling shapeless, and the print is set to hold its detail wash after wash instead of cracking at the edges.Machine wash cold, hang to dry to keep the graphic crisp and the fit intact. Every time this tee sells, 10% of the purchase goes toward ocean and wildlife conservation — the mission behind every KeAloha design.
