Introducing our Vrindavan Natural Herbal Toothpaste, a groundbreaking blend of organic and vegan-friendly ingredients designed for a superior oral hygiene experience. This 100mL toothpaste is meticulously formulated to be SLS (Sodium Lauryl Sulfate), fluoride, and cruelty free, offering a clean that's as conscientious as it is effective. Ideal for those seeking a natural, eco-friendly dental care solution. Organic and Effective Ingredients: Our toothpaste features: Organic Sodium Bicarbonate: Provides gentle cleansing and whitening. Aqua (Distilled Water): Ensures a smooth, clean base. Cocos Nucifera (Coconut) Oil:* Renowned for its antibacterial properties, supporting oral health. Xanthan Gum: A natural thickener for the perfect consistency. Activated Coconut Shell Charcoal Powder: Offers natural whitening and detoxifying properties. Ethical and Environmentally Responsible: We pride ourselves on our vegan-friendly and cruelty-free practices, ensuring that our products are as kind to the environment as they are to your health. Unique Benefits of Activated Charcoal: The inclusion of activated coconut shell charcoal in our formula sets this toothpaste apart, offering natural and effective teeth whitening while also removing impurities. Ideal for Daily Use: Suitable for daily dental care, our herbal toothpaste helps maintain oral hygiene, freshens breath, and promotes overall dental health, establishing healthy habits for a lifetime. Choose Vrindavan Natural Herbal Toothpaste with Activated Charcoal for a holistic, safe, and ethical approach to your dental care, combining the best of nature with effective, eco-conscious cleaning. Ingredients: organic sodium bicarbonate, aqua (distilled water), cocos nucifera (coconut) oil*, xanthan gum, xylitol, charcoal powder (activated coconut shell charcoal), gaultheria fragrantissima (wintergreen) oil*, melaleuca alternifolia (tea tree) oil*, citrus limonum (lemon) oil*, citrius grandis (grapefruit) seed extract. (* denotes certied organic).