100% natural toothpaste made with activated charcoal that will brighten up your smile. With no foaming agents this natural toothpaste is initially a different experience to your conventional toothpastes but it will leave your mouth feeling super fresh. We can honestly say that we believe Truthpaste gives a better clean than any conventional toothpaste on the market. Specifics: 100% natural, vegan and cruelty free. Bold flavours for long-lasting fresh feeling. Free from foaming agents, SLS, fluoride, triclosan, glycerine & palm oil. Comes in a reusable and recycle glass jar. Size 100ml (120g). No foaming or bleaching agents. Directions: Use a dry toothbrush or utensil to scoop out a small amount, about the same as you would with other toothpastes. Apply to toothbrush and wet with water. There is no foaming agents in this toothpaste so it will feel different, but it works just as well, if not better. Ingredients Fennel & Orange: Calcium Carbonate, Xylitol, *Aloe Barbadensis Leaf Juice, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Foeniculum Vulgare (Fennel) Oil, [°Limonene], *Citrus Aurantium Dulcis (Orange) Peel Oil, Tocopherol (Vitamin E), *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, Cinnamomum Zeylanicum (Cinnamon) Bark oil, *Eugenia Caryophyllus (Clove) Bud Oil, [°Eugenol], Xanthan Gum. *Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils] Ingredients Peppermint & Spearmint: Calcium Carbonate, Sorbitol, *Aloe Barbadensis Leaf Juice, Xylitol, Bentonite, Charcoal Powder, *Cocos Nucifera (Coconut) Oil, *Helianthus Annuus (Sunflower) Seed Oil, *Mentha Piperita (Peppermint) Oil, *Mentha Spicata (Spearmint) Leaf Oil, Tocopherol (Vitamin E), [°Limonene], *Calendula Officinalis Flower Extract, *Citrus Limon (Lemon) Peel Oil, *Eucalyptus Globulus Leaf Oil *Eugenia Caryophyllus (Clove) Bud Oil, Xanthan Gum, [°Eugenol], *Melaleuca Alternifolia (Tea Tree) Leaf Oil, [°Linalol], [°Citral]. *Certified Organic, ^Certified Fair Trade, [°Occurs Naturally in Essential Oils]