CHI Ceramic Technology – The CHI brand has continued to grow and expand since this original model. FAR INFRARED – Deeper penetration from inside out resulting in 50% faster drying time. LOW EMF (ELECTROMAGNETIC FIELD) Regular blow-dryers emit up to 20,000 mG; CHI blow-dryers max 1.5 mG – safer working environment with less frizz. CERAMIC – Ceramic creates negative ions that diffuse water molecules in micro-fine nano particles, improving moisture balance and shine, while reducing frizz and static electricity as well as drying time. Features Dries hair up to 40% faster Produces moist heat Promotes moisture and shine in the hair Ceramic Heater reduces frizz and static electricity Low EMF Ergonomically designed Two speed settings Cold shot button 1500 Watts 11 ft. (3.4 m) Swivel Cord for Convenience