Product Overview Brushing battles, meet your match. Wellnesse Kids Strawberry Toothpaste makes oral care something little ones actually look forward to — thanks to a naturally sweet strawberry flavor kids love and a clean, thoughtfully formulated paste parents can feel good about. No artificial flavors, no fluoride, no sulfates, no parabens, no artificial dyes. Just a gentle, effective formula designed with growing smiles in mind. Created by Wellness Mama founder Katie Wells — a mom of six on a mission to replace toxic household staples with cleaner alternatives — Wellnesse has grown from kitchen-table recipes into a Certified B Corp and Leaping Bunny Certified brand trusted by families across the country. The kids' strawberry toothpaste brings that same commitment to clean ingredients to the tiniest members of your household. Key Features Fluoride-Free Formula with Hydroxyapatite: Instead of fluoride, this toothpaste uses hydroxyapatite — a naturally occurring mineral that makes up the majority of tooth enamel — to help support enamel strength and promote a clean mouth. Xylitol Included: Contains xylitol, a naturally sourced sugar alcohol that helps maintain a healthy oral environment by reducing the presence of unwanted sugars in the mouth. Natural Strawberry Flavor: Flavored with natural strawberry — no artificial sweeteners or synthetic flavors — for a taste kids genuinely enjoy. Sensory-Friendly: Smooth, gently foaming texture without harsh abrasives or overpowering flavors, suitable for kids with sensory sensitivities. Free From Common Concerns: Formulated without fluoride, parabens, sulfates, artificial dyes, synthetic flavors, glycerin, carrageenan, or GMO ingredients. Vegan & Cruelty-Free: Leaping Bunny Certified — meaning no animal testing on individual ingredients or finished products. Eco-Conscious Packaging: The tube is made from sugarcane bioplastic, compostable in commercial facilities, and the cap is recyclable. Ingredients Sorbitol, Calcium Carbonate, Purified Water, Xylitol, Silica, Hydroxyapatite, Natural Strawberry Flavor, Sodium Cocoyl Glutamate, Sodium Bicarbonate, Xanthan Gum, Aloe Barbadensis Leaf Extract, Stevia Rebaudiana Leaf Extract. Made for Health-Conscious Families Finding a toothpaste that checks every box — clean ingredients, effective cleaning, a flavor your kid will actually use — is harder than it sounds. Wellnesse makes it simple. The formula skips the ingredients that ingredient-aware parents tend to scrutinize (fluoride, carrageenan, artificial dyes, sulfates) and replaces them with hydroxyapatite and xylitol, ingredients supported by a growing body of dental research. The natural strawberry flavor means fewer standoffs at the bathroom sink, and the smooth texture works for kids who are sensitive to strong mint or gritty pastes. Every Wellnesse ingredient is listed publicly and most are rated highly by the Environmental Working Group (EWG). The brand holds B Corp Certification, reflecting its verified commitment to social and environmental standards — not just a marketing claim. Why Wellnesse We don't add brands to NatureKids lightly. Wellnesse earned its place in our store because it does what we ask of every brand we carry: it backs up its claims with independently verified certifications, publishes a fully transparent ingredient list, and has built sustainability into its operations — not just its packaging. Wellnesse is Certified B Corp and Leaping Bunny Certified — two of the most rigorous third-party standards available for social responsibility and cruelty-free practices respectively. Its ingredients are rated by the Environmental Working Group, its tubes are made from sustainably sourced sugarcane bioplastic, and the brand has made active, documented decisions to reduce its carbon footprint — including moving tube manufacturing to the US. It was founded by a mom who started making personal care products at her kitchen table because she couldn't find anything she trusted, and that origin still drives how the brand operates today. That's the kind of integrity we look for at NatureKids. Sustainability & Certifications Certified B Corp: Verified by B Lab for meeting high standards of social and environmental performance across operations and supply chain. Leaping Bunny Certified: Cruelty-free certification confirming no animal testing at any stage of production. EWG-Rated Ingredients: The majority of ingredients in Wellnesse products are rated among the cleanest available by the Environmental Working Group. Sugarcane Bioplastic Tube: The toothpaste tube is made from sustainably sourced sugarcane resin, compostable in commercial facilities, with a recyclable cap — a more planet-friendly alternative to conventional plastic tubes. Reduced Carbon Footprint: Wellnesse has moved tube manufacturing to the US to reduce shipping emissions and works with suppliers in the same geographic region as their logistics partner to minimize transport impact. Product Specifications Size: 4 oz tube Flavor: Natural Strawberry Fluoride-Free: Yes Vegan: Yes Certifications: Certified B Corp, Leaping Bunny Certified Free From: Fluoride, parabens, sulfates, artificial dyes, synthetic flavors, glycerin, carrageenan, GMOs Shelf Life: 3 years How to Use Apply a small amount to a toothbrush and brush teeth for two minutes, twice a day. For young children, use under adult supervision. Do not swallow. Keep out of reach of children. In case of accidental ingestion of more than used for brushing, contact a Poison Control Center immediately. Shipping Your Wellnesse Kids Strawberry Toothpaste ships directly from our supplier for a more efficient, lower-footprint delivery process — getting your order to you quickly while minimizing unnecessary handling and packaging along the way.
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