China Cmo (HB)

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China is, all at once, the world¡¦s most dynamic, frustrating, confusing, inspiring, and challenging marketplace. As companies invest more and more in marketing, raising the countr y to second behind the US in advertising spending, there have been many white papers, books, and reports on how to win. This book is different - it comes straight from the mouths, heads, and hearts of sixteen of the leading CMOs (Chief Marketing Officers) based in China. From Coca-Cola, Starbucks, McDonald¡¦s, and Visa to local companies such as Lenovo and Bank of Communications. This is their story. These are their ideas Show more