So this is magic: Caterpillars, Chrysalis and Butterflies are all the same animal. The Caterpillar already contains the structure of the Butterfly underneath its skin. It's already a butterfly when it's a caterpillar but it doesn't know that, and nobody else can see it. Magic. ABOUT THE IDEAInformation is more fun to read when it's beautiful. I've designed these charts and maps with hours of research, reassembling data into a brain-friendly aesthetic. I edit the information significantly, avoiding the "dazzle" effect which occurs when our eyes are battered with too much information. Letterpress makes it even more gorgeous. ABOUT LETTERPRESS PRINTINGLetterpress is a very complicated and expensive printing method that I am obsessed with. All letterpress prints are slammed with 600 pounds of pressure, creating a deep, tactile texture. The ink gets embedded into the thick soft paper so it won't fade within your lifetime. Read more about letterpress printing here. FRAMING Your local frame shop is going to do a better job than anyone else. There's a reason this craft endures and cannot be automated: It's skilled work that is best done face-to-face in physical space. See more framing ideas here. Copyright 2020 Archie's Press
