ABOUT: Clairol Pure White Creme Developers mixes easily with any Clairol Professional cream hair color or lightener into a creamy consistency. Ideal for bowl-and-brush application. Provides a slightly thicker, more opaque mixture. Laboratory stabilized to guarantee consistent, predictable results. Designed for standard lightening action, superior gray coverage. For use with all Clairol Professional lighteners. Guaranteed fresh for three years. BENEFITS: Opens the hair cuticle Strips the pigment to deposit the hair color Recommended for bowl and brush or applicator bottle Allows for easy spreadability Features added conditioners WHAT DEVELOPER TO USE AND WHY IT MATTERS: The level of developer you should use really depends on your level of lift as well as your hair type. These volumes refer to how much the product will oxidize and therefore lift the cuticle of the hair shaft. For stronger or higher volume, the developer will lift the cuticle more. 10 Volume Use volume 10 developer if you want to change the tone or tint of your hair color. Because it’s the lowest strength developer, it will not lift your current color. That means any dye you are adding will not be able to penetrate the hair cuticle enough to change the color completely. We recommend 10 Volume for direct deposit, toners, refresh your ends as well as a Demi-Permanent. 20 Volume It will lift your hair color one or two levels, which means it’s excellent as a gentler option for permanent hair dyes. Looking for a sun-bleached highlight, using volume 20 developer with bleach will help you achieve that look. Be sure to mix with a cool toned toner to keep your hair a cool ash blonde. Choose a 20 Volume developer to lift hair by 1-2 shades and great for grey coverage. 30 Volume Allows you to lift 2 or 3 levels and penetrate the hair shaft deeper for a more pigmented result. Volume 30 developer with bleach will lighten medium brown hair to blonde very well. * Whenever you’re lightening hair that much, it’s essential to use hair toner to avoid a brassy outcome. If you find that your hair is too low porosity to take to hair dye, volume 30 is also an excellent choice for a developer. * We recommend using for thick or coarse hair, as it is too harsh for fine hair. 40 Volume Ideally used for maximum lift with hair color and is ideal for achieving the lightest results on naturally dark brown or dark blonde hair. It is designed for use with permanent colors, lighteners as well as, high lift hair color. * If you want the results of a volume 40 developer at home, it is better to use a volume 20 or 30 developer multiple times. Between rounds of lightening, be sure to use conditioning treatments and bond builders to avoid over-damaging your hair. * Use caution when using 40 Volume developer, as this increases risk of damaging your hair. Dramatic lift 4-5 shades on natural hair color. - Without developers, hair dye would not work. If you use too low of a developer, you will not get the result you are looking for.
