This professional-grade crème developer from the Clairol line is designed to activate haircolor and lightening products from the same brand. It features a creamy, slightly thicker consistency that aids spreadability and application — whether using a bowl-and-brush or applicator bottle. The formula is laboratory-stabilized (freshness guaranteed up to three years) and contains protective conditioners and emollients to support hair health during processing. Available in multiple volume levels (10, 20, 30, 40) to match different lift goals, it’s suitable for use with permanent colors, powder lighteners and liquid lighteners. Benefits Creamy consistency for easier, even application Laboratory-stabilised for consistent, predictable results Suitable for bowl-and-brush or bottle application Protective conditioners and emollients help support hair during processing Available in multiple volume strengths for different levels of lift Helps deliver standard to extra lightening and improved grey coverage Ingredients Water/Aqua/Eau, Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, Laureth-23, Steareth-21, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Disodium Pyrophosphate, Sodium Stannate, Acrylates/Stearyl Methacrylate Copolymer, Etidronic Acid, Sorbitan Oleate, Citric Acid Directions Mix with any Clairol Professional haircolor or lightener. For best results, follow the haircolor manufacturer’s recommended mixing instructions. Mix well.
![CLAIROL Pure White Cream Developer [40 Volume] 16oz](https://cdn.shopify.com/s/files/1/1443/5388/files/Pure_White_Creme_Developer_1.jpg?v=1763744720&width=480)
