What It Is A pre-color shampoo that removes unwanted buildup from hair, creating an optimal canvas pre-color service or any haircare service. What It Does Removes unwanted build up or dirt to help create a 'clean canvas before painting' and can result in truer to tone results, and even saturation. Using before a haircare service such as a treatment or mask can help the hair receive the full benefits being delivered from that formula. What Else You Need to Know Key ingredients include Camellia Oil, Blackberry Fruit, and Vinegar. Signature aromatherapy blend of Yuzu, Bergamot, Pear and Amber. ZeroSulfate, 100% Vegan Formula. How To Prior to color or haircare service, apply to damp hair from roots to ends, lather and rinse.If desired, follow with Pureology shampoo & conditioner of choice. IngredientsAQUA / WATER / EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, GLYCINE, LAURETH-5 CARBOXYLIC ACID, SODIUM CHLORIDE, CAPRYLYL/CAPRYL GLUCOSIDE, ACRYLATES COPOLYMER, PARFUM / FRAGRANCE, SODIUM HYDROXIDE, CITRIC ACID, HEXYLENE GLYCOL, SODIUM BENZOATE, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, SALICYLIC ACID, GLUTAMIC ACID, LIMONENE, TAURINE, BENZOIC ACID, BUTYLENE GLYCOL, TOCOPHEROL, GERANIOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, CHARCOAL POWDER, ETHYLHEXYL SALICYLATE, CITRAL (T70019570/1)