Three formulas, two brushes. The bench set for a shared bathroom. Why Peg Paste? Your enamel is 97% hydroxyapatite. Peg Paste is made from that same mineral. Most toothpaste cleans the surface and stops there. Hydroxyapatite goes further, filling the microscopic gaps worn enamel leaves behind, supporting sensitivity, whitening and remineralisation. Backed by clinical studies In human research, hydroxyapatite matched fluoride for caries prevention over an 18-month randomised trial in adults¹, remineralised enamel across multiple trials in a 2024 meta-analysis², and reduced dentine sensitivity in a 2023 meta-analysis³. We use micro-hydroxyapatite, not nano. Larger particles, stronger human evidence, closer to the form your enamel already takes. We formulate on efficacy, not cost. ✓ 0% Fluoride · Sulphates · Parabens · Synthetic sweeteners · Artificial colours✓ Under 15 ingredients, all with purpose✓ Verified by Dr Cate. Australian made and owned✓ Vegan, Halal certified, family owned✓ Most customers with sensitivity report improvement, none report it worsening*✓ Hydroxyapatite made in Portugal under an ISO 9001:2015 certified system What's the ritual Morning → Intense Mint or Natural MintEvening → Sacred Clove Two minutes, morning and night, alongside flossing. At night, spit and don't rinse. That's when the remineralising happens. Suitable for adults and kids. What's inside Three formulas, three jobs. Not three flavours of the same paste. Natural Mint · PumpGentle and mildly cool. The everyday clean, and the one kids love. Intense Mint · PumpBold, sharp, cooling. For mornings you need to feel awake. Sacred Clove · PumpWarm and herbal, with clove oil and miswak. The evening formula nobody expects to love. Premium Toothbrush · 2
