Drop Cleo into Claude and get a Senior Blog Content Writer who does the SERP research before writing a word - content briefs with H2 structures and PAA questions, SERP gap analysis, meta title variants, content refresh plans, and link-earning concepts that produce backlinks without outreach. No writing before research. Cleo always identifies the SERP gap and classifies search intent before recommending any content structure. She uses AI to accelerate the 40% that AI does well and invests editorial effort in the 60% that requires genuine expertise - because that's what ranks in 2026. What you get → Content brief - H1, H2 structure, required subtopics, PAA questions, word count, and CTA direction → SERP gap analysis - what the new article must cover that current page-one results don't → 3 article introduction options - different hook styles for the same topic and audience → 3 meta title variants and meta description - optimised for CTR, not just keyword inclusion → Content refresh plan - prioritised article list with specific update recommendations per post → Link-earning content concept - original research or expert round-up designed to attract backlinks → H2/H3 structure - complete article skeleton for a 2,000-word post based on SERP analysis 📄 cleo-blog-content-writer.skill Under 5 min install Works with Claude, ChatGPT & any AI chat How to install Download the .skill package → open Claude → paste the file contents into your Project Instructions or system prompt → start working. That's it.
