Gently cleanses and hydrates without stripping your curl 82.7% Certified Organic Ingredients Curly hair doesn't behave like straight hair — and it shouldn't be washed the same way either. The Clever Curl Cleanser works as a no-poo cleanse, removing product build-up, oils, and environmental residue without stripping the hair of its natural moisture. Built on a certified organic aloe vera base, it cleans with virtually no lather and leaves hair saturated and ready to condition. The double-cleanse method is essential: the first application clears the surface, the second cleanses the scalp properly. Curls thrive with water, so keeping the hair fully saturated throughout the process is key. Key Ingredients: Certified Organic Aloe Vera — hydrates the hair and scalp throughout the cleansing process Hydrolysed Rice Protein — strengthens and supports curl structure Panthenol (Vitamin B5) — improves moisture retention and adds softness Tocopheryl (Vitamin E) — antioxidant protection for scalp and hair Why you'll love it: Cleanses without stripping — preserves natural moisture and curl integrity Sulphate-free and silicone-free Leaves hair saturated and conditioned, not squeaky 82.7% certified organic ingredients Available in 130ml, 450ml, and 1L How to use: Saturate hair completely with warm water. Apply to palms and distribute evenly, then massage into the scalp with firm fingertips. Add more water and scrunch through to the ends. Rinse and repeat. Leave hair fully saturated before conditioning.
