Quality ingredients, delicious taste, and performance-focused balance can be a "holy trinity" hard to come by in sports nutrition. The original Clif Bar was created out of necessity. While out on a 175-mile bike ride, founder Gary Erickson tried to take another bite out of the energy bar he was eating and he couldn’t. This is the moment the Clif Bar was born. With its focus on performance nutrition, Clif Bars contain nutritious, organic ingredients that will keep you fueled for anything from a 150-mile bike ride to exploring a new trail with the family. Why do we love Clif Bars? They are a staple to endurance athlete's pantry for a reason. The Clif Bar has harnessed dense nutrition, clean ingredients, and wicked taste to fuel your big days out...or curb that craving midday. Nearly 25 years later, the original Clif Bar is still the go-to energy bar for the great outdoors.
