If you have a product but are relatively an unknown person, it can be difficult to get attention to your website or product. What if you knew someone who already had an established sales funnel, complete with customers and sales? If you could piggyback off of their success, you could use this to sell better. This is what can happen when you find joint ventures. You reach out to a well-known product vendors and offer to let them sell your product. In exchange, you give them a high percentage of the profits. Some are even willing to give 100% of the initial profits to the partner. Why would you agree to this type of arrangement? There are several reasons. The first could be you are the one capturing the emails during the sale. These customers will be added to your list when they buy your product. The good news is the partner does all the selling, including any advertising and promotions. Your responsibility is to make sure you have a sales page that converts well. Sometimes, a good joint venture partner will take care of that for you. Another reason is that you may offer upgrades, or cross-sells. As annoying as customers find these, they still work quite well. Otherwise, marketers would not concentrate their efforts on including them. In this instance,the partner’s percentage on these extras is smaller. Some sellers choose to keep 100% of the extra sales, but when you offer your partners part of this, they will be even more motivated to sell for you. If you offer an extremely low-priced product as the first sell, they may not want to enter into a partnership with you. Giving a percentage of the extra sales could seal the deal. As an aside, make sure your product is high quality. This should go without saying, but many people don’t heed this. If partners find that your 5 rrw product is receiving a high rate of returns, they may not want to work with you again in the future. Word also gets out to other potential partners, and you can burn many bridges and not just with the initial partner. Besides, you want to make customers happy. If you are only doing this for the sales, you won’t last long in business. Joint ventures are a great way to get others to sell for you, providing you find the right partners, and you give them great products as part of the mix. It also helps to establish your products and brand.
