CLV & LOYALTY + EMAIL MARKETING

Good Subscription Agency Verified independent store

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Why not Customer Lifetime "Value"? Because I believe that ad agencies created the idea of Customer Lifetime Value/CLV to justify increasing Customer Acquisition Costs by removing " cost" from the CLV framework. Good agencies will calculate Customer Lifetime "Value"/Profit based on profit like so:(REV - MAINT. COST) / CHURN %This is how to properly measure your subscription business financial health^ as proven by recurring revenue business models from the SaaS. Healthy CAC : LTV ratio for a recurring revenue business: 1:3ex:$100 (acquisition) vs $350 (profit/churn)Framework borrowed from John Warrillow Why Customer Lifetime Profit? Because I believe that ad agencies created the idea of Customer Lifetime Value/ CLV to mask ever increasing Customer Acquisition Costs by tying Value to topline revenue. Things you can do to boost CLP: Implement a membership model with secondary and tertiary benefits to being a subscriber: Subscriber only "free lifetime shipping" Subscriber only Collections of "Past Boxes" Subscriber only digital downloads Subscriber only email lists & early sale access Subscriber only bulk discount perks Communicating all brand benefits well via email Implement upselling + bundling apps / increase your average cart size Other Shopify Store Upgrades? Let us know what you have in mind, and we'll handle the technology to get you there. Show more