Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships. Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.ASIN: 0385479506VSKU: 5ALSUN0002DV_nsCondition: GoodAuthor/Artist:Brandenburger, Adam M.|Nalebuff, Barry J.Binding: PaperbackNote: Any images shown are stock photographs and product may differ from what is shown. Condition Notes: Book may have little to no writing and or underlining inside, and is in overall good condition. Cover may have some cosmetic wear. Fast shipping!
