Code Crafted: Generative Design in Branding | Victionary

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What happens when a logo stops standing still? Code Crafted explores identities built from algorithms, data and code: systems that shift, respond and evolve across screens, spaces and printed matter.Project after project shows how designers are using programming and parametric patterns to create brands that feel alive, from immersive installations to experimental print. A sharp reference for anyone curious about where branding is headed. Edited and published by Victionary Paperback with dust jacket, 256 pages Size: approx. 7 × 9.5 in. (17.8 × 24.1 cm) Color may vary slightly depending on screen settings. Show more