A desk-side companion for designers thinking beyond static marks, this volume opens onto a world where code shapes identity. Code Crafted: Generative Design in Branding traces how algorithms and data-driven systems are reshaping visual language—moving fluidly from immersive installations to printed matter that challenges what branding can be. Across its pages, intricate systems and parametric patterns unfold into expressive, evolving visuals. The book reads like a quiet studio conversation—ideas building from line to line—revealing how programming and design intersect to produce identities that adapt, respond, and stay alive across mediums. Keep it within reach for concept development, or return to it when a project calls for something less fixed and more alive. Product Details• Made by / Designed by: Viction• Type: Paperback book• Pages/Sheets: 256 pages• Dimensions: 1.1” H x 9.5” L x 7.0” W• Includes: Dust cover Perfect for• Branding designers exploring generative systems• Studio references for identity and logo development• Creative coding inspiration sessions• Design students building conceptual frameworks• Coffee table browsing with a digital art edge A thoughtful addition to any contemporary design library. Color may vary slightly depending on screen settings.
