Cohort LTV & CAC Payback

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The Cohort LTV & CAC Payback Planner helps e-commerce founders and CFOs measure how quickly acquisition costs are recovered.Track monthly gross margin dollars per new customer over 24 months to understand each cohort’s LTV, ROI, and payback timing.The dashboard visualizes cumulative LTV curves, payback months, and weighted portfolio metrics, helping you identify which cohorts and channels return investment fastest — and where to focus your marketing spend for sustainable growth. Show more