Colgate Total Sensitivity and Gum Health Original Toothpaste: Helps protect against sensitive teeth pain, Helps treat & prevent gingivitis and reduces bacteria on teeth, tongue, cheeks and gums.INSTRUCTIONSDirections for use: Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use.INGREDIENTSGlycerol, Silicon Dioxide (active & inactive), Purified Water, Sodium Lauryl Sulfate, Arginine, Flavour, Zinc Oxide, Titanium Dioxide, Cellulose Gum, Poloxamer, Tetrasodium Pyrophosphate, Zinc Citrate Trihydrate, Benzyl Alcohol, Cocamidopropyl Betaine, Sodium Fluoride, Xanthan Gum, Saccharin Sodium, Phosphoric Acid, Sucralose.WARNINGSNot recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste.