Colgate Max White Expert Complete Whitening Toothpaste is the only deep and instant whitening toothpaste. It is professionally designed to reverse years of yellowing* & provide an instant whitening effect** day after day *stains caused by food and drink with daily use **Instant effect is temporary Advanced Brighteners System, Clinically proven, Reverses years of yellowing, Deep and instant whitening Ingredients Glycerin, Propylene Glycol, Calcium Pyrophosphate, PEG/PPG-116/66 Copolymer, PVP, PEG-12, Pentasodium Triphosphate, Sodium Lauryl Sulfate, Silica, Aroma, Sodium Monofluorophosphate, Disodium Pyrophosphate, Sodium Saccharin, Hydrogen Peroxide, Benzyl Alcohol, Eugenol, Limonene, CI 74160 Contains: Sodium Monofluorophosphate Total Fluoride content: 1450 ppm