Colgate Optic White Pro Series Teeth Whitening toothpaste removes 15 years of stains*. The teeth whitening formula is supercharged with hydrogen peroxide, a powerful whitening ingredient used by dentists. Product Features: REMOVES STAINS: Colgate Optic White Pro Series Teeth Whitening Toothpaste removes 15 years of stains with twice daily brushing. OUR MOST HYDROGEN PEROXIDE IN A TOOTHPASTE: Colgate Optic White Pro Series Teeth Whitening Toothpaste. Contains 5% Hydrogen Peroxide POWERED BY THE TEETH WHITENING INGREDIENT THAT DENTISTS USE: Optic White Pro Series Teeth Whitening Toothpaste contains 5% hydrogen peroxide, which is clinically proven to whiten your teeth inside and out ENAMEL SAFE: This teeth whitening toothpaste is enamel safe and suitable for daily use. REVEAL YOUR RADIANT SMILE: For smile that will wow your dentist! 80g Toothpaste Ingredients Poloxamer 105, PVP, Calcium Pyrophosphate, Poloxamer 407, Hydrogen Peroxide (5% w/v), Silica, Flavour, Sodium Lauryl Sulfate, Tetrasodium Pyrophosphate, Sodium Monofluorophosphate, Sodium Saccharin, Disodium Pyrophosphate, Sucralose, BHT. Contains the equivalent of 1000 ppm Fluoride.