Colgate PreviDent Sensitive Toothpaste This prescription strength toothpaste helps fight cavities while it works to reduce the painful sensitivity of teeth caused by cold, heat, acids, or sweets.* It is formulated with 5000ppm of fluoride for cavity protection and it uses potassium nitrate for sensitivity relief.* Features: Interproximal and thorough coverage* Therapeutic decay prevention safe for exposed root surfaces* Faster fluoride dispersion in the saliva* Helps to maximize sensitivity relief* Low abrasion level* Soothing brushing experience which maximizes patient compliance* *Disclaimer These statements have not been evaluated by Health Canada or the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease. Active Ingredients: Sodium Fluoride 1.1% (W/w), Potassium Nitrate 5%. Inactive Ingredients: Purified Water, Hydrated Silica , Sorbitol, Peg-12, Sodium Lauryl Sulfate, Carrageenan, Flavor, Poloxamer 407, Cocamidopropyl Betaine, Sodium Saccharin, Mica, Sodium Hydroxide, Titanium Dioxide, Fd&c Blue No.1, D&c Yellow No.10.