General Information Colgate Total Active Prevention Active Fresh Toothpaste.Clinically Tested24 Hour Antibacterial Protection*3X More Effective at Fighting a Root Cause**Designed to remove the plaque that causes bad breath, keeping your mouth fresher†A multi benefit toothpaste with Smart dispensing Pump: right amount. every time Size: 100g Flavour: Mint Directions for use:Brush thoroughly at least twice a day or as directed by your dental professional. Do not swallow. Rinse with a small amount of water. Not recommended for children 6 years or less. Colgate recommends specially formulated Colgate children's toothpaste. Up to 12 hours of protection against bacteria with 4-weeks continuous use. Helps strengthen, reharden and protect enamel to prevent erosion.Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.*2x daily (every 12 hours) brushing with 4 weeks continued use.**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.^^vs. a non-antibacterial fluoride toothpaste.†vs. regular fluoride toothpaste.Sorbitol, Hydrated Silica, Water, Glycerin, Sodium Lauryl Sulfate, Flavour, Tetrasodium Pyrophosphate, Cellulose Gum, Potassium, Nitrate, Stannous Fluoride, Sodium Saccharin, Xanthan Gum, CocamidopropylBetaine, Sodium Fluoride, CI 74260, CI 77492. Contains Stannous Fluoride and Sodium Fluoride (equiv. 1450 ppm F).