Wella Color Charm Permanent Liquid Hair Color T11 Lightest Beige Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair. One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of permanent liquid hair color Vibrant, long lasting, fade resistant results Excellent grey coverage covers the most resistant grays Gentle floral fragrance Saturates each strand to deliver great conditioning Economical 1:2 mix ratio Quick and easy bottle applications Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result