Wella Color Charm Permanent Liquid Hair Color T14 Pale Ash Blonde Wella Color Charm is a classic permanent liquid hair color used by professionals around the world. Permanent Liquid Hair Color with Liquifuse Technology saturates and fuses with the hair to deliver a TRUE-TO-TONE color. Exceptionally fade resistant. Long-lasting, fade resistant results with Liquifuse technology. Excellent gray coverage covers the most resistant grays. Provides a vibrant palette without boundaries. Intermixable with other 62 Wella Color Charm shades to express your creativity. Time tested formulations ensure consistent, predictable results. Gentle floral fragrance for a more pleasurable coloring experience. Remove “brass” to create pure double-process blonde hair. One of the most economical Permanent liquid hair color because of the 1:2 mixing ratio. Features and Benefits of Permanent Liquid Hair Color Vibrant, long-lasting, fade resistant results Excellent grey coverage covers the most resistant grays Gentle floral fragrance Saturates each strand to deliver great conditioning Economical 1:2 mix ratio Quick and easy bottle applications Exceptionally fade resistant Vibrant palette Permanent Liquid Hair Color Liquid color for easy application Delivers vibrant color True to tone color Directions Mix 1 part Color Charm Liquid Hair Color with 2 part Color Charm Developer Apply to damp hair Develop for up to 30-45 minutes Check frequently for desired result