Keracolor Color Shampoo + Clenditioner Platinum 33.8oz Salon-size color care for platinum, silver, white, and highlighted hair. Keracolor’s Platinum Color Shampoo + Clenditioner is a 2-in-1 formula that cleanses and conditions in one step while depositing cool, icy pigments that maintain platinum tones, neutralize brassiness, and keep color looking freshly toned — wash after wash. The 33.8oz liter size is perfect for salons, frequent users, or anyone who refuses to run out of their favorite color-care staple. More product, more value, same stunning results. 2-in-1 cleanse & condition — shampoos and conditions in one step for a streamlined routine Color-depositing formula — infuses platinum and cool-toned pigments to refresh and maintain tone Brass-neutralizing — eliminates yellow and warm tones for a crisp, icy finish Prevents color fading — locks in hue and extends vibrancy between appointments Salon-size 33.8oz — liter bottle ideal for professional use or high-frequency washing Cruelty Free — no animal testing Made in the USA Ideal for platinum, silver, white, ash blonde, and highlighted hair. Keep your tone crisp, cool, and brass-free.